The variations between Amazon’s Kindle e-readers was stark. The most cost-effective base mannequin had paltry storage, bitsy battery life, and a gradual, low-resolution display screen. Meanwhile, the extravagant Kindle Oasis luxuriated in its glossy aluminum chassis, absolutely adjustable lighting, huge battery, and bodily buttons for turning pages.
But the fashions have slowly begun to mix collectively, with the inexpensive Kindles adopting premium options beforehand solely present in the Oasis. The mid-tier Paperwhite received some sprucing up in 2021, when Amazon added adjustable lighting and a USB-C port. (It’s nonetheless WIRED’s choose for finest e-reader.) At final, Amazon is juicing up the base-model Kindle as properly.
The new Kindle will get an upgraded show—a 300-ppi-resolution display screen versus the earlier Kindle’s 197 ppi. Storage is doubled to 16 GB. The new Kindle additionally—lastly!—incorporates a USB-C port like the latest Paperwhite fashions. It expenses in as little as two hours over USB-C.
Unfortunately, the costs have began to converge too. The new base-model Kindle prices $100, which is 10 bucks greater than the earlier model. Spend one other $20 and also you get a model that doesn’t bombard you with adverts on the lock display screen.
Here’s some extra information from the world of client expertise.
Alexa Speaks Brand
The worst factor about trying to find one thing on Google is all the adverts that present up at the high of the web page. Well, now Amazon is planning one thing like that for its Echo sensible audio system.
In a weblog publish with the not-at-all-dystopian title “Alexa Can Now Help Brands Answer Customer Questions,” Amazon laid out a brand new enterprise technique that can enable manufacturers to offer solutions to consumer questions which may relate to the merchandise the model needs to promote. Amazon gave an instance of asking Alexa methods to take away pet hair from the carpet. Such a question may trigger a brand-backed response to spring forth, providing to ship you hyperlinks to Amazon pages promoting the model’s merchandise.
In Amazon’s model registry system, sellers will have the ability to view frequent consumer questions and fasten their branded solutions to them. Amazon says the questions and branded solutions will likely be reviewed by content material moderators earlier than they can be utilized by Alexa. Amazon insists these will not be adverts and that manufacturers received’t have the ability to pay to submit solutions. The firm additionally says branded solutions will likely be attributed to the model that answered them, nevertheless it didn’t elaborate on what kind that disclosure would take.
The firm plans to check the function beginning in October, then roll it out throughout the US after that.
TikTok Wants to BeReal
Every app is making an attempt to be TikTok, however generally the viral video-sharing app has to play a little bit of catch-up itself.
If you’re hip and funky (learn: younger), then absolutely you realize about BeReal. The standard app prompts customers with a notification at a random time day by day that reads “Time to BeReal.” Users then have two minutes to snap a photograph that captures pictures from each the back and front cameras. The outcomes are fast and candid; the level of catching individuals unawares is to encourage extra “authentic” moments than the rigorously staged photographs you see on platforms like Instagram.