Do you even vape, bro? Well if the United States Food and Drug Administration has its method, that reply would possibly quickly be a tough “no.” Last month, the FDA went after Juul, the reigning champ of the e-cigarette business, and successfully banned the promoting of all Juul merchandise within the US. Of course, Juul fought again, and a decide stayed the order. Now, as Juul fights for its life, the remainder of the multibillion greenback market of nicotine-dispensing tech has billowed in to fill the house.
This week on Gadget Lab, WIRED senior author Arielle Pardes joins us to speak about Juul’s battle with the FDA and what it means for vaping and nicotine merchandise as an entire.
Arielle Pardes may be discovered on Twitter @pardesoteric. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the primary hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
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